Today we see
Waterstones agreeing to stock the Amazon kindle. allowing customers to browse
books digitally and take advantage of special in-store discounts. In addition
the adoption of coffee shops and dedicated digital areas are aimed at
transforming the book buyers experience! Bring it on I say as long as the coffee is good!!
You have to ask, is this bravery or madness? As one
news report put it, 'it's like using turkeys to promote Christmas'!
Waterstones
Managing Director James Daunt is quoted as saying 'the best digital
readers...will be married to the singular pleasures of browsing a curated
bookshop'. He is clearly bravely embracing the digital future!
Which begs the question, when did you last do something really innovative, courageous and to the average onlooker could be construed as really wacky?
If you want to get your creative juices going take a look at our article research at a glance on innovation!
No comments:
Post a Comment